It is important that when sharing any media related to Roots Academy Courses, that it is instantly recognisable! A consistent aesthetic helps student build familiarity with Roots and the courses we provide with the Isocs. Below is a guide on how to achieve “The Roots Aesthetic”.
Logo
Transparent
Transparent - White
Typography
The type, rules and the salting guide which should be followed:
Font Name: Poppins.
Poppins
AaBbCcDd EeFfGg
HhIi0123456789
+;%@*
Regular
AaBbCcDd EeFfGg
HhIi0123456789
+;%@*
Italic
AaBbCcDd EeFfGg
HhIi0123456789
+;%@*
Bold
AaBbCcDd EeFfGg
HhIi0123456789
+;%@*
Colour Palette
There are the base colours and make up the consistent look throughout our brand.
Alongside these colours, there is flexbility for tertiary colours as long as it fits within the overall aesthetic.
Teal
(Primary)
#2EAE9F
Light Navy
(Secondary)
#285466
Off White
(Accent)
#FFF6EB
Nearly Black
(For Text)
#2B2B2B
Course Colours
These are the colours which are used in the different courses, These must be mixed with the Roots teal.
The icons and illustrations must also match these colours.
Certainty
#262A5F
Practical Spirituality
#FFF6EB
Seerah
#FAAB43
Qur’an
#D4AE36
Worship
#276237
Illustrations
Brand Icons/Illustrations are versatile items that can be used across different areas such as websites, social media, prints, collateral and more
These items give extra flare to any material and it is important that these are used accurately and consistently
